Product - Splenda
Splenda is the healthier, low-calorie
presence of the product mascot.
alternative to sugar. As a sweetener,
one gets the sweet, sugar-like taste
without the calories of sugar.
The product is mainly targeted
towards families and young
children. With little to no calories,
Splenda promotes a healthier
lifestyle for families.
The design clearly reflects the
market audience through the
Mascot
Concept Art
Mascot: Amelia
Character Summary: Amelia is a young, playful child who loves everything and anything sweet and good. She wants to pass on the sweetness to everybody around her.
Color Draft #1
Color Draft #2
Final
Ad #01
Ad #02
Storyboard - Advert Trailer
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